Email Design

Digiday Daily: Role
Creative Direction, Web Design

Project Goals
The main goal was to design and develop a mobile responsive eNewsletter that would populate automatically each day via feeds from the newly rebranded website.

Creative Solution
I designed a grid-based layout and coordinated the feeds with Sailthru, Digiday's email client. The feeds were carried out with API calls that the editorial team could specify through Wordpress's content management system.

In addition, I setup a subscribe menu on the Digiday website that would transfer data to Sailthru's various email marketing lists and automatically add new subscribers to the specific eNewsletters, including the Digiday daily.

Programs
Illustrator, Photoshop, Wordpress, Dreamweaver

Digiday Event Emails: Role
Creative Direction

Project Goals
The main goal for the event emails was to create a responsive HTML template that allowed for flexibility of content as well as multiple click-thru URLs and mailto links. Each image box and text box is easily manipulated in Dreamweaver simply by changing the text or uploading alternative jpgs or gifs in the CMS.

Creative Solution
Started with a responsive template and manipulated the code in Dreamweaver to match the company's branding that I created. This involved tweaking image sizes, fonts, colors, banner sizes, icons etc. Additionally, I allotted a key color to each event that allowed for all events to be easily differentiated between various platforms including email, print and web.

Programs
Illustrator, Photoshop, Wordpress, Dreamweaver

Infographic Emails for DCS: Role
Art Direction

Project Goals
Trasform data from a snap poll into a simple, clean email design.

Creative Solution
Take the data and turn it into an infographic sized for an email design and using colors from the client.

Programs
Photoshop, Illustrator, Dreamweaver, Wordpress

Bailey44: Role
Graphic Design

Project Goals
Create a simple aesthetically pleasing email design and create a layout of options to show client for approval.

Creative Solution
I was provided editorial shots and fonts and created a simple design that showcased the collections through use of large retouched images.

Programs
Photoshop, Indesign