AT&T Rebrand
In 2018, AT&T acquired Time Warner to evolve from a leading wireless network into a media and entertainment company. Leading a team of creatives to support this massive transformation, a winning pitch was set in motion to fully rebrand the AT&T identity, to be applied across all channels including digital, social, broadcast and print.
VALUES & PROPERTIES
By combining our secondary color palette with our recognizable AT&T blue in a gradient bar, we graphically convey how the brand is consistently evolving to offer customers more and more personalized options.
