Laree Ross
Laree Ross
Role
Creative Direction, Web Design, UI/UX
Client
Digiday is a leading modern media publication and events company located in the heart of Soho in New York City.
Project goals
The main goal was to design and develop a mobile responsive events site based on the Brand Identity of the company, yet differentiating it from the main publication site.
Creative solution
We outlined the major characteristics and attributes of the brand identity. We kept the style guidelines, but strayed away from the main site in terms of structure and architecture, while still keeping a responsive grid layout. We also explored a vivid color scheme applying specific key colors to each event allowing for a unique user experience when visiting separate events. The usability of a new website and the functionality were tested to approach the highest results.
Site URL
Design currently not active. www.digiday.com/event
