Acura Comes to Life
with Our Story

Acura has an amazing story to tell. From a rich heritage of firsts to a strong culture of innovation.  The new Our Story pages round out the Acura.com experience with a multi-faceted brand story that finally has the spotlight it deserves. The responsive, mobile-first site redesign puts power in the hands of drivers, dealers and enthusiasts.

Acura vehicle pages display our automotive chops in rich detail. New Our Story pages showcase our purpose with an equal amount of love. 

Pillars of Inspiration

Our brand is made up of many strengths. The tenets of innovation, performance, technology, design and safety act as a framework for letting people learn "about Acura". Together, they embody our philosophy - inspiring drivers, dealers and enthusiasts alike.