Acura.com Redesign

The redesign of Acura.com transforms it into a bold digital presence and brings Precision Crafted Performance to life. The strong voice and visceral design work, with a highly-flexible platform, create an exhilarating way to experience and shop for an Acura. 2017 Gold ADDY winner. 

Create a frictionless experience that seamlessly transitions from digital inspiration and education to retail activation and ownership – in a way only Acura can.

I was responsible for the design of clean page layouts that worked within the confines of the Sitecore CMS capabilities. I also had to keep in mind mobile-first design and working with a fluid grid that allowed for responsive design across 4-breakpoints.